// Design Work

27 05 2009

I’m aware that I haven’t posted a great deal of my own design work to date, and it’s about time that I try and remedy that. This project for Aqua Rose —a wedding and event coordination company based in the south of England— consisted of a number of elements.

Firstly as this was a new company, they required the initial brand development, the result of which can be seen below. They also required initial flyers, which I created as double sided DL (99x210mm) printed on a silk artboard, and a full stationery package consisting of letterheads, compliments slips and business cards.

Aqua Rose

For the logo development I worked in Adobe Illustrator, which I have become increasingly familiar with over the last ten months – prior to this I can honestly say I’d not had a great deal of contact with it having been using Macromedia Freehand instead. The layouts for all printed items were created using Adobe InDesign which I’ve been using now for years – I rely heavily on this now for Graphic Design.


// Frustrations

30 01 2009

I’m currently working on a page layout which can be used by everyone in the company to create uniform documents and presentations, following our brand guidelines. Unfortunately, it needs to be editable in Microsoft Word which all members of staff have access to. & so it transpires that MS Word is actually the devil. I’m confident that I am not the only person in the world to feel this way about Microsoft and their many products.

Doing this in Adobe InDesign would be no problem. InDesign is my life. I work with it constantly, five days a week for eight hours a day – excluding toilet breaks of course – and it’s fair to say my program knowledge is extensive; I can do exactly what I want in terms of layout, formatting etc.

MS Word (or, The Devil, as I’m beginning to refer to it) is a whole different ball game…I’ll check back once I have defeated it.

// Learning

28 11 2008

Today at work, I spent some time learning about functions in Adobe Illustrator that I’ve never used before; compound paths. Before you say “How on earth could you be without that tool?” thing about this; the industry standard design programs that I use on a day-to-day basis have huge capabilities and so many functions that it seems impossible to not keep learning new ways to perform a task. Everyone has a preferred practice for doing what needs to be done, but more often than not, if you compare methods with a colleague or friend, they are completely different.

I constantly use Adobe Illustrator, InDesign & Photoshop, and I don’t think I can ever hope to know every single thing that they can do; they are all such vast programs.

I do enjoy finding a good tutorial and going through it section by section until I’ve mastered what I need to do, and can remember it for future use. At work we have a subscription to lynda.com, but I can’t say I’ve really taken advantage of it yet. It’s nice to have access to fantastic resources though, as and when I need them!